2017 was the first year that Mint Advertising had the opportunity to design Applebee's Holiday POP, a nation-wide marketing program to promote gift card purchases. By our conclusion, Mint had created over eleven pieces of collateral that were showcased in Applebee's stores in the month of December.

It was important to Applebee's that the look and feel for this project was ownable. We were encouraged to inject our designs with branded elements, which is why you can find the Applebee's apple appearing as holiday lights in the final creative. The initial concepts presented represented the general festivity of the holiday season without being exclusive to one celebration over another.

The final design concept was widely adapted for a variety of media: TV screens, table tablets, standalone displays, menu inserts, table toppers, window clings, and more.

Graphic Design: Emily Kopf

Creative Director: Billy Joe Pyle

Copywriter: Tony Lamont