Cat-friendly practicE
MARKETING ELEMENTS

The American Association of Feline Practitioners (AAFP) is an organization founded to help cat owners and veterinary specialists work together to improve the standards of feline health. Together, these members create and share resources that make the care and treatment of cats more efficacious. One of the organization’s resources is the directory of “Cat Friendly Practices”. This designation helps cat owners find veterinary clinics operating in ways that reduce stress and risk for their pets.

In 2017, AAFP looked to Mint to create a suite of marketing elements that would be used across various media to advertise the directory.
The client ended up liking our campaign options so much, they chose two different creative directions to show off the different faces of what it means to be “cat friendly”: one for digital media, and one for print.

AAFP submitted the design below to the 2018 Vetty Awards, and we won gold!

Graphic Design: Emily Kopf

Copywriter: Al Navarro