Here’s the final poster, with edits and additions made by Brad Leszczynski (thanks Brad!)
Graphic Design: Emily Kopf
Art Director: Brad Leszczynski
Copywriter: Al Navarro
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“ANC in a Box” Direct Mail
Hatch Poster
In the spring of 2020, Domino’s looked to Mint to create tradeshow booth graphics for their annual appearance at the School Nutrition Association’s Annual National Conference. ANC 2020 was to be held in Nashville, Tennessee. After concepting, editing, and packaging final booth graphics, the mid-summer conference was cancelled due to public safety conferns surrounding COVID-19.
Given this unfortunate circumstance, Domino’s decided to ask us to help them create a fun, Nashville-themed poster that could be folded up into a box, and sent directly to school lunch decision-makers nationwide. We were instructed to take inspiration from old-school, “Hatch-style” prints used to market country music concerts.
Below are the concepts and eventual finished product for this poster.