INSTAGRAM STORIES
Preordering on Game Day
For Super Bowl LIV, Mint wanted to concept some promoted IG stories for Domino’s to use as a reminder of the chain’s pre-order capabilities. We shared both promoted IG and FB posts as possible options for the team at Domino’s.
Graphic Designer: Emily Kopf
Art Director: Brad Leszczynski
Copywriter: Al Navarro
Ancient
Memes for Cheeseburger Day
To celebrate National Cheeseburger Day, we thought it would be fun to riff on the classic meme “None Pizza with Left Beef.” This strange order request was made back in 2007, and the pizza quickly became an early vestige of internet absurdism.
We decided to create a homage to this meme by encouraging viewers to add cheeseburger toppings to the left side of their pizzas in honor of the social media holiday.
Graphic Designer: Emily Kopf
Art Director: Brad Leszczynski
Gettin' Outdoorsy
For the spring of 2019, we wanted to present Domino’s with some new campaign ideas that they could execute upon with their own social media teams. Two of our ideas were “Domino’s Handhelds” and “Domino’s DIYs”.
Domino’s Handhelds were designed to create a video challenge that would spur on organic, user-generated content through the chance to be featured on the Domino’s IG account and through the company’s stories.
The Domino’s DIYs use popular Domino’s products in new “craveworthy” ways. In this example, the Marble Cookie Brownie gets a seasonal upgrade and is used in place of graham crackers in a s’more.
Graphic Designer: Emily Kopf
Art Director: Jamie Volansky
