Home Training Campaign Concept

GYMGUYZ is unlike any other personal training business. The backbone of their philosophy is rooted in accessibility and capitalizes on the private comforts of home. The fitness world hasn’t seen anything like GYMGUYZ: they quite literally bring the gym to your home through the use of traveling personal trainers and well-stocked vans.

In 2017, GYMGUYZ looked to Mint to create a new and creative campaign of marketing elements, and below is just one of the concepts presented to the client. In designing this concept, I aimed to lend a homespun vibe via the use of cross stitch. This gives a fitness ad an unconventional feel that is reflective of the disruptive quality of the business model. This was not our client’s final concept choice, but it has a special place in my heart nonetheless.

Graphic Design: Emily Kopf

Art Director: Brad Leszczynski

Copywriter: Tony Lamont