Applebee’s 2017 Holiday Point of Purchase

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This is the first year that Mint Advertising had the opportunity to design Applebee's Holiday POP, a nation-wide incentive program to promote gift card purchases. I had the privilege of being the lead designer in both the concepting and execution phases of this project. By our conclusion, Mint had created over eleven pieces of collateral that were showcased in Applebee's stores in the month of December.

It was important to Applebee's that the look and feel for this project was ownable. We were encouraged to inject our designs with branded elements, which is why you can find the Applebee's apple appearing as holiday lights in the final creative. The initial concepts presented represented the general festivity of the holiday season without being exclusive to one celebration over another, and were very well received by the client. We're pretty happy with them, too.

Designed at: Mint Advertising
Client: Applebee's Restaurants
Creative Director: Billy Joe Pyle
Designer: Emily Kopf

 
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